Eugene Chan and Yitong Wang, 2018, “Rejecting Options from Large and Small Choice Sets: The Mediating Role of Confidence,” European Journal of Marketing, forthcoming (Link).

L. Robin Keller and Yitong Wang. 2017, “Information presentation in decision and risk analysis: answered, partly answered, and unanswered questions,” Risk Analysis, 37(6), 1132-1145 (Link)

Yitong Wang, Liangyan Wang, and L. Robin Keller, 2015, “Discounting over subjective time: Subjective time perception helps explain multiple discounted utility anomalies,” International Journal of Research in Marketing, 32(4), 445-448 (Link)

Yitong Wang, Tianjun Feng, and L. Robin Keller, 2013, “A further exploration of the uncertainty effect,” Journal of Risk and Uncertainty, 47(3), 291-310 (Link)

Jesse R. Catlin and Yitong Wang, 2013, “Recycling gone bad: when the option to recycle increases resource consumption,” Journal of Consumer Psychology, 23(1), 122-127 (Winner of the 2014 C.W. Park Young Contributor Award for the best Journal of Consumer Psychology article from young scholars. The work has been covered by media such as Pacific Standard Magazine and Waste & Recycling News) (Link)

Tianjun Feng, L. Robin Keller, Liangyan Wang, Yitong Wang, 2010, “Product quality risk perceptions and decisions: Contaminated pet food and lead-painted toys,” Risk Analysis, 30(10), 1572-1589 (Link)

Liangyan Wang, Yitong Wang, and Cornelia Pechmann, 2012,"Decrease Or Enhance? Assessment of the Effect of Shanzhai on the Original Products", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 784-785

Yitong Wang, L. Robin Keller, Jay Simon, 2011, “Descriptive models of perceived risk,” Encyclopedia of Operations Research & Management Science, Hoboken (NJ): Wiley

Jay Simon, Yitong Wang, L. R. Keller, 2011, “Paradoxes and violations of normative decision theory,” Encyclopedia of Operations Research & Management Science, Hoboken (NJ): Wiley

L. R. Keller, Tianjun Feng, Yitong Wang, 2011, “Fairness and equity in societal decision analysis,” Encyclopedia of Operations Research & Management Science, Hoboken (NJ): Wiley 

L. R. Keller, Tianjun Feng, Yitong Wang, 2011, “Measures of risk equity,” Encyclopedia of Operations Research & Management Science, Hoboken (NJ): Wiley

L. Robin Keller, Jay Simon, Yitong Wang, 2009, "Multiple objective decision analysis involving multiple stakeholders," in M. R. Oskoorouchi (ed.), TutORials in Operations Research - Decision Technologies and Applications, Hanover, MD: INFORMS, 139-155 ​